Harvard does case study on Aspen
Recently, Aspen Skiing Company CEO Mike Kaplan visited Harvard Business School to speak to a second-year MBA class called Business and the Environment. The class read a case study on ASC's green practices, co-authored by Harvard assistant professor Michael Toffel and research associate Stephanie van Sice, that was published in September by Harvard Business Publishing.
ASC has long since been a front-runner in environmental movements within the ski industry: It was the first large ...
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