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New gear review site vows to tell truth

Updated: January 25, 2011, 4:22 PM ET
By Charles Bethea | ESPN Action Sports

An online ski, snowboard and mountain biking gear review site debuting this week has called out the competition: "The current state of gear reviews is a joke," begins BlisterGearReview.com's brazen online 'manifesto,' which continues: "And short reviews suck." Blister's average product review, by contrast, will be a considerable 1,200 words. "Too many review sites and publications read like the ad copy produced by the manufacturers themselves, and many literally won't publish a negative review ...

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