Discussion

Volcom sells for $608 million

Originally Published: May 9, 2011
By Matt Higgins | ESPN Action Sports

Last week, PPR, a French luxury retail group, announced that it had acquired Volcom Inc. for $608 million. And thus a core action sports apparel brand founded in 1991 with a slogan "youth against establishment" joined a portfolio that includes the likes of Gucci and Yves St. Laurent.

According to a story in The Wall Street Journal, the deal makes sense for PPR as it attempts to beef up its sports division around Puma, the world's third-largest sportswear brand after Nike and ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE ACTION SPORTS HEADLINES