Volcom sells for $608 million
Last week, PPR, a French luxury retail group, announced that it had acquired Volcom Inc. for $608 million. And thus a core action sports apparel brand founded in 1991 with a slogan "youth against establishment" joined a portfolio that includes the likes of Gucci and Yves St. Laurent.
According to a story in The Wall Street Journal, the deal makes sense for PPR as it attempts to beef up its sports division around Puma, the world's third-largest sportswear brand after Nike and ...
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