Celebrating 25 years in business as a skateboard shoe manufacturer, etnies is celebrating by looking towards the future instead of looking back at the past. To mark the milestone and continued dedication to skateboarding,etnies is currently taking part in an art exhibition in Paris, the city where the brand got its start.
As part of the Public Domaine skateboard culture exhibition, on display through August 7 at the La Gaîté Lyrique gallery, etnies is presenting three artist's renditions of the future of skateboarding.
"It's amazing to me that etnies is still a tribe of skateboarders doing what we love to do 25 years later. We started making performance-driven shoes for skateboarders and today we continue to push for innovation in all that we do. It's boring to look to the past, so to celebrate, we decided to look to the future and what the next 25 years bring. Our installation at La Gaite in Paris demonstrates just that -- the future of skateboarding and how innovation and the environment will impact our planet -- the only playground that we have!"
Central to the display is the etnies-sponsored PAS House, a skateable living space created by the artist Gil Le Bon Delapointe. Members of the Etnies team are skating the exhibit throughout its installation period. The other artists involved are etnies collaborators Yogi Proctor and Mike Manzoori.