Heat-Celtics sets ratings mark

Updated: October 27, 2010, 6:34 PM ET
Associated Press

NEW YORK -- The Heat's new Big Three earned big television ratings.

The debut of LeBron James, Dwyane Wade and Chris Bosh in Tuesday's opener drew the most viewers for an NBA regular-season game in cable history.

TNT said Wednesday that Miami's 88-80 loss to the Eastern Conference champion Boston Celtics had a 4.6 rating and was watched by 7.4 million people. The rating is second only to the 4.9 for the Bulls-Lakers game on Feb. 2, 1996, when Michael Jordan and Magic Johnson met for the first time after both came out of retirement. That game had a smaller audience because of population growth.

Tuesday's opening doubleheader, capped by the champion Los Angeles Lakers' 112-110 win over the Houston Rockets, averaged a 3.5 rating, up 52 percent from last year.

Ratings represent the percentage of all homes with televisions tuned into a program. The early game actually earned a higher rating in Boston (17.1) than in Miami (15.5). It drew a 10.6 in James' jilted former home of Cleveland.


Copyright 2010 by The Associated Press

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