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Cubs fans need return on investment

Ricketts should focus on their on-field product

Updated: December 9, 2009, 10:14 AM ET
By Jon Greenberg | ESPNChicago.com

INDIANAPOLIS -- Early in his introduction to Chicago, new Cubs chairman and owner Tom Ricketts got his first tough question.

"Will you raise ticket prices and what will the payroll be?"

Amazingly enough, the questioner was from the team's in-house organ, Vine Line. I'm not sure whether that was a planted question designed to bring the issue to the forefront or that guy was summarily fired, but Ricketts played it straight, noting the team will modestly increase prices and ...

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