Note to Julius: Cash in, Peppers

New Bears star shouldn't wait to cash in on new fame

Updated: March 8, 2010, 12:10 AM ET
By Jon Greenberg | ESPNChicago.com

First things first, Julius -- cash in early.

When Jay Cutler came to Chicago, he thoughtfully eschewed endorsement deals, saying publicly that he wanted to let his play do the talking. I imagine he and his representatives wanted to eventually maximize his off-field earning potential in a dignified way, before cashing in with big-name companies. A good first season in Chicago would've sent his Q rating skyrocketing and thus, driven up his asking fees.

Well, that sure didn't ...

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