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Guillen: I want people to hate my team

Updated: April 1, 2010, 12:17 PM ET
By Jon Greenberg | ESPNChicago.com

GLENDALE, Ariz. -- White Sox manager Ozzie Guillen already has conquered social media. Now he's trying his hand at creating an old-fashioned advertising campaign.

"I was playing around with my kids, and I said my slogan is, 'Don't hate Ozzie; hate the White Sox,'" he said. "That's my slogan this year.

"A lot of people hate me. I want them to hate my team, too. "

Why?

"Because we want to kick some [butt]," he said. "No one hates you when you're ...

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