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Birth of a phenomenon

Legend of "The Fridge" was born during a satisfying win over defending champ 49ers

Updated: October 20, 2010, 10:58 AM ET

Reprinted from "Bigger Than The Game," by Michael Weinreb, by arrangement with Gotham Books, a member of Penguin Group (USA) Inc., Copyright (c) 2010.

Something was happening in Chicago that fall, something weird and dynamic and compelling, the origins of which could be traced back to the Thursday night in Minnesota when a woozy and petulant Jim McMahon nagged his way into a football game. It wasn't just that the Bears were winning, week after week after week (though, considering ...

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