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White Sox test new ticket plan

Updated: September 26, 2010, 12:11 PM ET
By Jon Greenberg | ESPNChicago.com

CHICAGO -- The Chicago White Sox are the latest sports team to experiment with "dynamic pricing" for single-game tickets.

The Sox are planning to offer variable-based pricing on a select number of tickets next year, joining the San Francisco Giants, Houston Astros, and several NBA and NHL teams.

The team is experimenting with the idea over its last seven home games this season, with 750 seats spread around several sections being dedicated as dynamic-priced seats.

Only ...

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