Empty feeling

Cubs' dwindling local fan base screams for new ways to excite the masses

Updated: July 25, 2011, 9:22 AM ET
By Jon Greenberg | ESPNChicago.com

BREAKING NEWS: The biggest draw for the Chicago Cubs will always be Wrigley Field.

I know this. You know this. The Cubs know this. The seagulls know this.

The Cubs could field a modern-day equivalent to Murderers' Row and 37 percent of the crowd wouldn't be able to name three players on the field without a scorecard, iPhone app and George Will whispering in their ear.

I say 37 percent because that's the magic number for the Cubs. According to the Cubs' ...

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