Bears practice jersey goes corporate

• Recommend0
• Tweet0
• Comments0
• Email
• Print

The Chicago Bears have joined a growing NFL trend of placing a corporate logo on their practice jerseys.

The Bears entered into a three-year partnership with NorthShore University HealthSystem, and will wear a NorthShore patch on the front of their practice jerseys.

"We are thrilled with our new NorthShore University HealthSystem partnership," said Chris Hibbs, Bears senior director of sales and marketing. "Our goal is to align our team with organizations that share our values and drive for excellence.

"NorthShore's devotion to quality care and focus on a streamlined brand message makes them an ideal business partner for the Bears. Further, we are particularly excited about NorthShore's position as the Bears first-ever practice jersey sponsor. NorthShore's high standards make them a perfect fit for this prominent Bears asset."

The NFL enacted a rule this summer allowing teams to place a corporate logo -- no larger than 3 1/2-by-4 1/2 inches -- on practice jerseys to generate additional revenue. The New York Jets and Indianapolis Colts also wear a corporate logo on their practice jerseys.

• Recommend0
• Tweet0
• Comments0
• Email
• Print
• Subscribe