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Jerry Jones' method is madness

Owner's aggressive marketing of Cowboys weakens the product that he's selling

Updated: September 21, 2010, 12:37 PM ET
By Tim MacMahon | ESPNDallas.com

IRVING, Texas -- You could have seen the Dallas Cowboys' epic failure in the home opener coming, as long as you paid for a JerryWorld tour during Friday's practice.

The Cowboys screwed up simple assignments while hundreds of fans, many of whom wore Chicago Bears gear, checked out the action on the field in the rare moments they weren't awed by the images on the 60-yard big screens. The poor practice was reflected in the Cowboys' sorry Sunday performance, coach Wade Phillips admitted.

But ...

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