Georges St. Pierre signs major endorsement deal
Posted by Jake Rossen/Sherdog.com
It's a slow burn, but the sport and its participants are increasingly being perceived as something other than Neanderthals: Georges St. Pierre, who recently signed a deal with Gatorade, is now a spokesfighter for apparel brand Under Armour. The company previously had outfitted Frank Mir for his UFC 100 weigh-in.
What took them so long? St. Pierre is what the sport could use more of: a respected, respectful athlete who looks and moves as though he comes from a different genetic area code. It's good for St. Pierre, but it's better for other athletes in the sport who may now benefit from the "me too" companies following UA's lead. Randy Couture will get his Wheaties box soon. It's inevitable.
ESPN.com Mixed Martial Arts blog
