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King George Rules the Bronx

Updated: May 31, 2007, 4:22 PM ET
By Mike Puma | Special to ESPN.com

"If things go right, they're his team. If things go wrong, they're your team. His favorite line is, 'I will never have a heart attack. I give them,'" says former Yankees general manager Bob Watson about George Steinbrenner on ESPN Classic's SportsCentury series.

He equates owning the New York Yankees to possessing the Mona Lisa. Both are masterpieces to be savored, not sold. Since purchasing the franchise in 1973, George Steinbrenner has run the Yankees with a flair that has made ...

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