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Swoopes' coming out has tie-in to endorsement deal

Updated: October 26, 2005, 6:12 PM ET
By Darren Rovell | ESPN.com

On the surface, the coming-out announcements of LPGA golfer Rosie Jones and WNBA superstar Sheryl Swoopes might seem like two separate events.

Swoopes

Jones

Think again.

Each of their high-profile declarations of their gay lifestyle has been accompanied by the news that they are now endorsers of a lesbian travel service called Olivia.

Oh, how things have changed.

Just ask Martina Navratilova, who 25 years ago was not afraid to say that she was gay. Over time, ...

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