Romo's endorsement potential a 'perfect storm'

Updated: October 11, 2007, 9:59 AM ET
By John Helyar | ESPN.com

Tony Romo has a Texas-sized heap of motives to beat the New England Patriots on Sunday. Just for starters: keeping the Dallas Cowboys unbeaten, establishing their bona fides as Super Bowl contenders and atoning for his five-interception game in Buffalo.

His agents are geeked for him to have a great day, too. It would keep up the momentum in their drive to build Brand Romo. He's already on the move as a commercial force. His No. 9 jersey is the fifth best-selling of all NFL players. ...

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