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Jones mentors young swimmers

Updated: February 20, 2009, 6:57 PM ET
By Elizabeth Merrill | ESPN.com

The little girls swoon now instead of yawning, and ask Cullen Jones if he'll be their prom date. He's judging the Miss America pageant; he's doing Vegas.

And who said swimming was unhip?

It is all, inevitably, about the "briefs." Jones is endorsement-savvy now, and he can't utter the S-word because he has a deal with Nike. Today, he is speaker-circuit cool. As a kid growing up in New Jersey, he took barbs for competing in a sport with skimpy trunks.

"It can ...

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