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The method to our madness

How do you calcuate the value of a franchise to it's fans?

Updated: July 1, 2009, 12:58 PM ET
By Peter Keating | ESPN The Magazine

The Ultimate Standings measure how much MLB, NBA, NFL and NHL franchises give back to fans for all the time, money and emotion we invest in them. Here's how: Working with Maddock Douglas, a Chicago consulting firm, we polled 1,000 fans across North America to find out what they want most from their favorite teams. Our survey covered 21 topics, from "has strong leader as coach" to "players who act professionally on and off the field" to "provides avenue for fan feedback." Then ESPN.com ...

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