Athlete bloggers aren't extinct after all
There's a reason Twitter has become such a hit with countless athletes and coaches.
It's quick, short and easy, a must for on-the-go types who live through their iPhones and BlackBerrys. Athletes and coaches are a busy lot. But give them something they can hammer away at in less than a minute during some downtime -- or even during some busy time -- so they can grow their brand, have a place to say things on their terms, and interact with fans, and you've got a winning combination. ...
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