Mega-brand players just too big to tweet
Those following the career arc of LeBron James know he's more than just the most talented basketball player on the planet. He's a brand.
James has clothing and his own shoe under the Nike umbrella as well as several other endorsements; a documentary about his high school basketball team; a book about those same high school days that he co-authored with Buzz Bissinger; he's starring in a movie that starts filming this coming summer; he was invited to and attended the Allen & Co. ...
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