'In Peyton We Trust.' Or do we?

Peyton Manning is the anti-Tiger, at least in his ad appearances. Can that image last?

Updated: February 2, 2010, 9:27 AM ET
By Johnette Howard | Special to ESPN.com

Nothing against Tiger Woods, but it was time for a change at the top when it comes to America's leading jock pitchman. Indianapolis Colts quarterback Peyton Manning was gaining on Woods on merit even before the toppled fire hydrant and the smashed Escalade window, the debate about whether Elin Nordegren used a driver or a 9-iron, and, most recently, the report that Woods checked into a sex addiction program with a name that makes you do a double take. ("Gentle Path? Wait. That's not a seedy massage ...

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