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A screen play for athletics departments

Originally Published: February 12, 2010
By Ryan Corazza | Special to ESPN.com

Kevin Long had an idea.

Three-and-a-half to four years ago, Long began to notice a trend while he was preparing for meetings with collegiate athletics administrations across the country. During his research for MVP Sports Media Training, a company he founded in 2004, he observed schools were increasingly getting negative press for what student-athletes were posting on social-networking sites such as Facebook and MySpace.

So he inquired about what colleges and universities were ...

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