Daytona: NASCAR's zoom with a view
Give 'em credit for trying to sex it up, but is a return to racing's roots a good idea?
Not race this week but racing, in which the usual high-banked, high-speed nonsense from Daytona Beach was interrupted by a daylong home improvement project. Total broadcast time for the Great American Driveway Repair: 7 hours, 33 minutes.
After several consecutive years of waning public interest and sagging television ratings, chronic financial anemia and textbook overexposure, NASCAR desperately needed to bring some sexy back. This it did on Valentine's Day 2010 -- at least ...
Read full story