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Tribe opens up to social media users

Updated: April 23, 2010, 2:37 PM ET
By Ryan Corazza | Special to ESPN.com

These days in Cleveland, it's all LeBron James, all the time.

"Within Cleveland, things that get good press get put up high on a pedestal," said Dominic Litten, a social media strategist at Point to Point, a Cleveland-based marketing and advertising company. "So when the Cavs are doing really well, that's all we hear about.

"When it's Browns season, that's all we hear about. So the Indians are kind of being left behind right now; 2008 and 2009 were pretty bad. They really ...

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