Super Bowl ads: Time for a change

Neither the ads nor the people who produced them reflect the nation's diversity

Updated: May 6, 2010, 12:32 AM ET
By Richard Lapchick | Special to ESPN.com

When the New Orleans Saints and Indianapolis Colts took the field in Miami on Feb. 7, their Super Bowl wasn't the only game being played. There was a championship at stake for Madison Avenue advertising agencies that evening, too. As the players on the field were fighting for yards and points, corporate America was fighting for consumer dollars. An editorial titled "Bowl Marketers: You Need to Go Big or Go Home," (Advertising Age, Feb. 15, 2010) explained that, "The Super Bowl, despite its cost, ...

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