Steinbrenner: A bridge to baseball's past
'The Boss' was an icon who never changed, even as the world around him did
Throughout the 2009 playoff season, as the Yankees whipped Minnesota in the divisional round and then defeated the Angels in the ALCS and the Phillies in the World Series, the team's return to dominance was accompanied by a secondary campaign: "Win it for The Boss."
It was not a gimmick but a foreshadowing.
George Steinbrenner was near death. The organization knew it; the Yankees had known of his decline for years. During the World Series against the Phillies last year, ...
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