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Athletes love the free swag at ESPYS

Originally Published: July 14, 2010
By Chris Palmer | ESPN The Magazine

The first thing you notice is the air-conditioning. When you step off the elevator on the second floor of the spanking new W Hotel in Hollywood, it rushes at you like a defensive end in a contract year. Welcome to the ESPYS swag suite. This is ground zero for free stuff. And if you don't have a purple AND a white wristband, guess who doesn't get in?

On the eve of the ESPYS, the long corridor is teeming with athletes and plenty of energy. Free stuff is the name of the game and the ...

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