LeBron James: Businessman first

Updated: July 22, 2010, 6:05 PM ET
By Howard Bryant | ESPN.com

For more than seven years, the sports world has wondered about the full extent of LeBron James' significance. His biggest business partner, Nike, said we were all "witnesses." But to what?

On its face, the answer was supposed to be simple: James would be the next great basketball star and more, the perfectly blended hybrid of the great stars who came before him.

While Michael Jordan was his corporate forerunner, the NBA had never seen an athletic predecessor to ...

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