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The power of belief

Examining the rise of performance jewelry

Updated: October 15, 2010, 5:38 PM ET
By Alyssa Roenigk | ESPN The Magazine

Roll your eyes. Go ahead. Get it out of your system. Because when we tell you pro athletes such as Ryan Howard, Paul Pierce and David Ortiz believe, much as Wonder Woman did, that a bracelet gives them superpowers, you're going to think they've lost their minds. Or joined a cult. Or been paid off. Truth is, many pros are convinced that a colorful silicone trinket -- made by an upstart company called Power Balance -- makes them better. And it's not just Power Balance they're buying into. It's ...

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