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Anti-LeBron efforts spring up on web

Updated: December 2, 2010, 9:02 AM ET
By Ryan Corazza | Special to ESPN.com

Not sure if you've noticed, but LeBron James no longer has universal love in Cleveland, Ohio.

And with the King descending upon his old kingdom Thursday night for the first time since taking his talents to South Beach this summer, Cleveland fans are using social media to get the word out and unite in some rallying chants inside Quicken Loans Arena.

The Twitter account Cavs Chants and its subsequent website have concocted an official chant sheet for the matchup along with ...

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