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Why are athletic departments so big?

Originally Published: December 7, 2010
By Gregg Easterbrook | Page 2

Bowl season is nearly upon us, and college football conferences are reshuffling like mad, with bowl invites, television rights and media exposure the motives. College marketers know that in 2008 the University of Texas had $88 million in football revenue while Ohio State had $68 million (Wall Street Journal figures), and football dollars are still going up. The money rush isn't confined to the top, rather it is spread broadly across the higher-education landscape. The University of North ...

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