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New year, new rules: Rule No. 20

Updated: December 15, 2010, 10:56 AM ET
ESPN The Magazine

Rule No. 20: Up the Olympic ante

Trivia time: Which country won the most medals at the 2008 Summer Games? Answer: Who knows? We'd also accept: Who cares?

Thing is, as sports fans we should know and care. Short of global thermonuclear war, overall medal count is the surest test of a nation's might. We don't know or care because nothing is at stake. Imagine if the NFL awarded Cadillacs to the players who produced the best Super Bowl stats but gave the winning team a $5 coupon to ...

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