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In America, it's win or go home

Why fans are the biggest losers in America's sports culture

Updated: March 23, 2011, 12:02 PM ET
By Luke Cyphers | ESPN The Magazine

This story appears in the April 4, 2011 issue of ESPN The Magazine.

THIRTY YEARS AGO, a slice of our sports culture died. The NCAA Tournament held its final consolation game, a contest that had been part of the Final Four for since its creation. Nobody cried, especially not Terry Holland, who coached Virginia to the last third-place finish in D1 hoops history, beating LSU 78-74. "I was opposed to end-of-the-year consolation games," says Holland, now the athletic director ...

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