The NBA's social media explosion
NEW YORK -- Madison Square Garden stood virtually empty on Friday night as the Knicks prepared to host their first playoff game in seven years. Hours before tipoff -- long before the roar of the crowd (briefly) became so loud it was almost impossible to hear anything -- the basketball's bounce echoed as Celtics guard Ray Allen took the floor.
Few people used to be able to witness such a moment, occurring before cameras really start rolling, before fans trickle in. Now, ...
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