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Winning the lockout PR war

Originally Published: May 12, 2011
By DJ Gallo | Page 2

The NFL owners have been crushed during the lockout in the court of public opinion, not to mention the real court. It's as though Reggie Bush and Rashard Mendenhall are freelancing as their PR council.

But NFL commissioner Roger Goodell and the owners could turn the tide and get the public on their side by promising to make the following changes to the way fans watch NFL football. The owners are responsible for the lockout, so they need to look for ways to get back into the good graces ...

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