The LeBron James effect: Gotta watch

The numbers are up across the board for the NBA, and LeBron is the reason

Originally Published: May 30, 2011
By Michael Wilbon | ESPN.com

The Eastern Conference finals just enjoyed ratings and viewership records for cable TV on TNT, according to Nielsen.com. Meanwhile, the ratings for this year's playoffs on ESPN were up 8 percent over last season, and were the most-viewed in ESPN history. Not only was regular-season viewership of NBA games up 45 percent over the previous season, it was up 30 percent over 1995-96, when folks were obsessed over Michael Jordan leading the Chicago Bulls to a 72-win season.

And television ...

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