Dana White leads UFC into social realm
Ultimate Fighting Championship president Dana White calls it "the lab."
On fight nights, White sets up multiple computers in his dressing room to create a de facto social media hub. Up until he walks out into the arena before the event's pay-per-view broadcast, he and his team monitor and take part in online conversations centered around the fights.
"When we go live, the fans are always saying on the Internet, 'Oh he's such an idiot. He's got the best seat ...
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