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College sports initiative to launch in March 2005

9/7/2004

ESPN will launch a new multimedia college sports initiative in March 2005 that includes a new 24-hour television network and content from ESPN.com and ESPN The Magazine.

ESPNU will also include information from ESPN Radio, ESPN Mobile
(wireless) and ESPN Broadband, George Bodenheimer, the president of
ESPN and ABC Sports, said in making the announcement Tuesday.

Tuesday was also the 25th anniversary of the launch of ESPN.

"The college sports fan and ESPN have built a passionate bond
that's 25 years strong," Bodenheimer said. "ESPNU will offer a
broad variety of ESPN-branded college product across all of our
entities, which will enhance our relationship with fans and
colleges, and provide value to our affiliates and advertisers."

The highest-profile facet of the new initiative will be the
ESPNU television network, which will carry approximately 300 games
live -- primarily Division I football and men's and women's
basketball -- in the first year. The network will also cover
baseball, softball, volleyball, lacrosse, hockey, wrestling, spring
football and select high school football games.

It will also carry regular-season and NCAA championships, along
with replays of games on ESPN, ESPN2, ABC and the company's
regional networks.

Also Tuesday, ESPN announced that ESPN2 HD, the company's second
high-definition service, will launch in January.