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Leagues seek penalties that deter

Imagine being fined $5,000 or $10,000 for misbehaving at work.

That's a huge chunk of change for most people, enough to wipe out a bank account -- or at least put a sizable dent in it. And
shelling out that kind of cash would certainly make someone think
twice about acting up in the future.

But what about professional athletes, many of whom have
multimillion-dollar contracts that pay more in a year or two than
most people make in a lifetime. Is $10,000 enough to show them the
error of their ways?

It wasn't for Minnesota Vikings star Randy Moss, who shrugged off the $10,000 fine the NFL slapped on him earlier this month for pretending to moon the Green Bay Packers crowd by saying, "Ain't nothing but 10 grand. What's 10 grand to me?"

What about $50,000 then? Or have salaries gotten so big that
financial slaps on the wrist are mere annoyances? Does it take a
suspension -- keeping a player out of the game -- to get attention
these days?

"It depends on who the fine is levied against and what they
did," Mark Cuban, fined more than $1 million by the NBA since
buying the Dallas Mavericks in January 2000, said in an e-mail.

"Getting fined for pulling out a pen, or fake mooning is only
going to bring more visibility and marketability to the person who
did it," Cuban wrote. "Players know it and that's why they do it.
Dennis Rodman was the expert at it. It's not about whether the fine
will have a negative financial impact, it's about whether the fine
can have a positive impact."

Disciplinary measures differ from sport to sport, but minor or
first-time offenses almost always merit a simple fine. The dollar amounts
vary depending upon the severity of the infraction as well as an
athlete's history.

Moss, for example, was fined double the usual penalty for a
gesture in poor taste because he'd been previously punished for
unsportsmanlike conduct. But the league doesn't consider his
offense in the same category as Jacksonville Jaguars safety Donovin Darius'
clothesline hit that left Packers receiver Robert Ferguson
temporarily paralyzed. Darius was docked $75,000.

Both fines are huge, but consider that Moss earned $5.75 million this year. Darius made $4.1 million.

Do the math: For someone making $50,000, Moss' $10K fine was equivalent to $86.96.

"They make so much money today they can, financially, write any check," said Shawn O'Rourke, an associate dean at Canisius College
whose specialty is sports ethics. "They're not accountable."

Fines don't always stand, either, often getting reduced upon appeal.

Pedro Martinez was fined $50,000 for throwing a pitch over Karim Garcia's head and tossing down Don Zimmer in the 2003 ALCS. Martinez contested the fine, and it was cut by about $10,000.

The leagues and players' associations insist their penalties
have an impact. Players may be making big money, but a four- or
five-figure fine is still a hefty sum, said Carl Francis, spokesman
for the NFL Players Association.

"Any time a player loses money, whether it's a fine or a
suspension, it affects his bottom line," Francis said. "So yes,
money is a major, major, major deterrent."

Leagues donate the money from the fines to charity.

If leagues really want to get serious, they hand down
suspensions -- the adult version of a grounding and a loss of
allowance all in one.

When Miami Dolphins receiver David Boston was suspended for four games for testing positive for steroids, it cost him a quarter of
his salary -- $1.34 million. Ron Artest lost about $5 million by
being suspended for the rest of the season after brawling with
Detroit Pistons fans, one of the ugliest fights in U.S. sports history.

Baseball players get paid if they're suspended for an on-field
infraction, but they still have to pay a fine. Suspensions under
the newly toughened steroids rules will be without pay.

"If anybody who basically grew up like we have and was able to work their butt off to get to the NBA, and to lose money and not be
able to play and do the things you love?" said Stephen Jackson,
who was suspended for 30 games for his role in the Nov. 19 brawl.
"Guys like me and Ron, we look at basketball like it's our life."

Players aren't the only ones who feel the pain. When the league takes an elite player off the court or field, his entire team suffers. With Artest out for the year and Jackson and Jermaine O'Neal suspended
for a combined 45 games, the Indiana Pacers went from NBA title contender to the playoff bubble. A loss in Boston on Wednesday night dropped them to .500.

When Sammy Sosa served his seven-game suspension for using a corked bat in June 2003, the Chicago Cubs went 3-4. Not horrendous, but the Cubs would have taken an extra victory or two instead of going down to the final weekend to clinch the NL Central.

"The players that I represented were more concerned about
missing time in games," said Dennis Gilbert, a former agent who is
now an executive with the Chicago White Sox. "If you take an
impact player that gets suspended, not only does it hurt him, it
hurts the team. It could end up costing the division title.

"So people who look at it and say, 'Well, I don't care about
the money,' are really shortsighted."

It's a fine line to tread. No league or team wants to be an
outlaw operation, and players don't want to be seen as problem
children. But they still have a product to sell. Nobody wants a
star player out of the game for too long, and outrageous antics get
people talking.

Moss' jersey is still one of the top sellers in the league. Fans
watch to see Terrell Owens' latest end-zone stunt. Rodman was
adored by fans when he was in Chicago.

"Sports are entertainment. Nothing more, nothing less," Cuban
wrote. "The leagues know it, but they also realize that they must
define their control. The simplest and most fundamental way to do
that is through fines."

And, the flip comments by Moss and a few other players aside, it works, NBA vice president Stu Jackson said.

"In my experience, most players do not want to write a check
for any amount of money," he said. "Otherwise, I think you'd see
more rampant behavior."