New Era Cap sends cease and desist letter

Updated: April 28, 2006, 6:15 PM ET
By Darren Rovell | ESPN.com

The web of people affected by the investigation into the house that Reggie Bush's family lived in continues to grow.

On Friday afternoon, New Era Cap Co., the 86-year-old hat maker best known for its official relationship with Major League Baseball, sent a cease and desist letter to the offices of New Era Sports & Entertainment LLC, the upstart sports agency conceived by Michael Michaels.

The house that Bush's family stayed in for the past year was purchased by Michaels in an apparent attempt to woo Bush as a client. On Friday, Michaels told the San Diego Union Tribune that Bush's parents failed to pay $54,000 in rent for the housing.

The agency was incorporated as New Era Sports & Entertainment in November, according to California public records. Although it is believed that the firm does not have any clients, the hat company -- which will make more than 30 million pieces of headwear this year -- is attempting to disassociate from the agency and believes that the agency doesn't have the right to proceed under its current name because of the possible confusion.

"It is New Era Cap Co. Inc's intention to clarify that it, a privately owned, global headwear company, does not own, does not have or has had an ownership stake in and does not have or has not had any relationship of any kind with New Era Sports and Entertainment LLC," the company said in a statement.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espn3.com.

Darren Rovell | email

ESPN.com Sports Business reporter