BOSTON -- The Boston Red Sox are going to the beach.
Fenway Sports Group, the baseball club's sports marketing
affiliate, is teaming up with the national beach volleyball tour to
stage an event in Boston this summer. The AVP Boston Open will take
place in nearby Quincy Aug. 16-19.
"Since we're in a baseball stadium, I'd say it's a home run,"
two-time Olympian Logan Tom, who had never been to Boston before,
said in a news conference at Fenway Park on Wednesday.
FSG is a wholly owned subsidiary of New England Sports Ventures,
which owns the Red Sox, their ballpark and 80 percent of their
television network. The group has increasingly branched out beyond
baseball, buying half of the Roush NASCAR team while also teaming
up to promote Boston College and the PGA tour's Deutsche Bank
"Professional beach volleyball is one of the fastest-growing
sports in the country," FSG president Mike Dee said. "New England
has some of the most passionate and enthusiastic sports fans, and
we look forward to introducing AVP."