Updated: July 1, 2009, 11:38 AM ET

Ultimate Standings 2009: No. 22

Dallas Stars

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By Eddie Matz
ESPN The Magazine
Archive

Last Year's Rank: 22
Title Track: 24
Ownership: 41
Coaching: 43
Players: 30
Fan Relations: 39
Affordability: 55
Stadium Experience: 40
Bang for the Buck: 25

Seven years after the Stars abandoned Reunion Arena, the American Airlines Center turned into reunion central, thanks to what the marketing division called the Season of Celebrations. In 2008-09, Dallas puckheads, and not just the renowned Havoc Fanatics of Section 322, partied like it was 1993. They witnessed pregame face-off drops from inaugural team immortals like Andy Moog, Shane Churla and Neal Broten. They were treated to $15 upper-level tickets in February (in honor of the team's 15th year in town) that normally would have gone for as much as $33. Season ticket-holders were swagged with commemorative two-DVD sets that in part celebrated the 10th anniversary of the Stars' Stanley Cup run. True, the injury-plagued home team stumbled to its first sub-90-point season in more than a decade, and fan favorite Marty Turco may be showing his age in goal. But at least when games are boring, fans still flip on the radio or TV to be entertained by Ralph and Razor. The duo is one of only two simulcast squads remaining in major pro sports (the Sabres have the other) and is hugely popular. At the team's preseason Icebreaker, at the Galleria, the crowd they drew was second only to Star-for-life Mike Modano's.