No. 114: Edmonton Oilers

Ultimate Standings 2012

Updated: September 7, 2012, 12:07 PM ET
By Jeff Gold | ESPN The Magazine

Last year's rank: 95
Title track: 50
Ownership: 91
Coaching: 117
Players: 104
Fan relations: 96
Affordability: 108
Stadium experience: 119
Bang for the buck: 113

When your top rank is your score in title track and you haven't won a title since 1990, it's a bad sign for the overall ranking. The Oilers have one major positive going on: They are compiling some of the best young talent in the NHL. They've had the No. 1 pick in the draft the past three years and added three potential superstars in Taylor Hall, Ryan Nugent-Hopkins and Nail Yakupov. Throw free agent rookie acquisition Justin Schultz into the mix and the future is almost spellbinding. The fact that Schultz chose to sign with the Oilers, when every team in the league was restricted to offering him the same entry-level contract offer, was a huge coup for Edmonton. But while the on-the-ice product will assuredly improve, pretty much everything else about the franchise is lousy. The average ticket price of $70.13 is almost offensive (league average: $57.10) given that the team has missed the playoffs in six straight seasons, and concessions are similarly overpriced. It's no shock that in stadium experience and bang for the buck the Oilers finished close to the bottom: The fans see their beloved team lose, then go home broke.