Commentary

What is a college QB worth?

Originally Published: December 11, 2009
By Mike Fish | ESPN.com

Tim Tebow, Colt McCoy and Sam Bradford are about to finish their outstanding collegiate football careers. They've certainly left their marks on the record books while they played for their scholarships. But they've left their marks on the ledger books, too. Here's a detailed breakdown of the impact each of these three quarterbacks has had, along with a look at the state of the football business during their tenures at Florida, Texas and Oklahoma.

Tim Tebow: University of Florida

[+] EnlargeTim Tebow
Don McPeak/US PresswireTim Tebow

Age: 22
Size: 6-3, 245
2010 NFL draft projection: Late second or early third round*
2009 NFL draft projection: Late first round*
Estimated guaranteed money lost since 2009 draft: $2 million to $3 million*
Playing status: Significant reserve role as freshman; full-time starter since sophomore year
Number of games started: 39
Touchdowns (Rushing and Passing): 93
Won-Loss record as starter: 34-6 (.850)
Team's Final Ranking:
2006-07: No. 1 (13-1)
2007-08: No. 13 (9-4)
2008-09: No. 1 (13-1)
2009-10: Currently No. 5 (12-1)
Conference titles: 2006, 2008
National TV games (over 4 years): 31
Bowl Games: 4
BCS Bowl Games: 4
Accomplishments: First sophomore to win Heisman Trophy ('07), first college player to both rush and pass for 20 TDs in a season, SEC record for total rushing TDs (57) and total TDs (140), James Sullivan Award ('07) as top amateur athlete.
Heisman Trophy: 2007 winner, 2008 third, 2009 finalist (TBD)
Jersey (No. 15): Sold on the university athletic website -- ranging from $39.95 to $150
Value of scholarship: $13,160 in-state per year
Bowl gifts (over 4 years): $3,400 value (NCAA dollar limits: $500 bowl package, $350 athletic department)

NCAA: Mixed Messages

"Outside the Lines" and ESPN.com present a monthlong series starting this weekend that examines several hot-button issues facing the NCAA. This Sunday, Dec. 13, the series looks at Florida State University, where 61 athletes allegedly were involved in an academic-fraud scandal that included, in some cases, access to test answers and tutors who edited and typed papers. The NCAA ruled Florida State guilty of major violations, announcing it would reduce scholarships in football and other sports, and force Bobby Bowden's team to vacate as many as 14 victories from 2006 and 2007. Watch Tom Farrey's report on "Outside the Lines" at 9 a.m. ET Sunday on ESPN.

ESPN.com's companion series begins with an examination by investigative reporter Mike Fish of the worth to a university of top college football players such as Tim Tebow, Colt McCoy and Sam Bradford, and a database showing how much money flows into each of the 120 Football Bowl Subdivision college athletic departments and how it is spent.

OTL: Making Paper: More Than Just a Scholarship
OTL: Financial Impacts of Tebow, McCoy and Bradford
OTL: The Money that Moves College Sports

HEAD COACH: Urban Meyer
Accomplishments during Tebow's tenure: Won two national titles and SEC titles, beat rivals Florida State and Tennessee all four years, led the SEC in total offense three of four years.
Salary: $4 million (6 years/$24 million; contract is not signed, thus school has not released specific terms)

ATHLETIC DIRECTOR: Jeremy Foley
Salary: Estimated $1.2 million
Public relations: $200,000
Investment contribution: $175,000
Longevity bonus: $225,000
Additional longevity bonus: $150,000 paid Jan. 31 in 2008, 2011, 2014 and 2017
Retention bonus: $500,000 on Jan. 31, 2012; $600,000 on Jan. 31, 2018
Retirement and fringe benefits: $12,000
Expense account: $15,000
Program performance: Top 15 in Sears Cup standings, $25,000; Top 10 in Sears Cup, $50,000
Tickets: 12 per home football game; can purchase additional 40
Car: 1

COLLEGE PRESIDENT: J. Bernard "Bernie" Machen
Salary: $375,000 base salary; $75,000 annual bonus based on evaluation, $210,000 bonus based on agreeable goals, $400,000 retention bonus after 9 years ... $705,000 (estimated, including all bonuses/annual retention share)
Contract perks: Car allowance or university-owned car (replaced every 3 years); university-owned house; sabbatical pay equal to base salary of $375,000 spread over 4 equal payments (1/1/09, 1/1/10, 1/1/11, 1/1/12)

UNIVERSITY
Conference TV contracts (share): ESPN, 15 years, $2.25 billion through 2023-24; CBS, 15 years, $825 million through 2023-24.
Conference distribution:$11.2 million last year
Football revenue during Tebow's tenure: $264 million
Football expenses during Tebow's tenure: $76 million
Tickets sold during Tebow's tenure: 2,401,532 (27 games/88,548 capacity)
Sellouts during Tebow's tenure: 27 (every game)
Local economic impact per game during Tebow's tenure: $162 million ($6 million per game/27 home games)**

* Source: Todd McShay, ESPN draft analyst
** Source: Alachua County Visitors Bureau

Colt McCoy: University of Texas

[+] EnlargeColt McCoy
Thomas Campbell/US PresswireColt McCoy

Age: 23
Size: 6-2, 210
2010 NFL draft projection: Late first round*
2009 NFL draft projection: Mid second round*
Estimated guaranteed money lost since 2009 draft: $2 million to $3 million*
Playing status: Redshirt senior, four-year starter
Number of games started: 52
Touchdowns (Rushing and Passing): 114
Won-Loss record as starter: 45-7 (.865)
Team Final Ranking:
2006-07: No. 13 (10-3)
2007-08: No. 10 (10-3)
2008-09: No. 4 (12-1)
2009-10: Currently No. 2 (13-0)
Conference titles: 2009
National TV games (over 4 years): 35
Bowl Games: 4
BCS Bowl Games: 3
Accomplishments: Texas records for most TDs by a quarterback in a season, career TD passes, career total TDs, most career wins, most career passing yards, Associated Press Big 12 Player of the Year ('08)
Heisman Trophy: 2008 second, 2009 finalist (TBD)
Jersey (No. 12): Team Store on UT football Web site sells replica No. 12 for $79.99 (men), $55 (women) and $42 (kids)
Value of scholarship: $17,000 per year
Bowl gifts (over 4 years): $3,400 value (NCAA dollar limits: $500 bowl package, $350 athletic department)

HEAD COACH: Mack Brown
Accomplishments during McCoy's tenure: 2008 Bobby Dodd National Coach of the Year Award, three straight bowl victories (prior to '09 season), won three of last four games vs. rival Oklahoma
Salary: $5 million, just signed new contract this week; annual raises of $100,000 through 2016; $450,000 bonus if Texas beats Alabama for national championship next month.
Endorsement income: $580,000
Coaching show income: $875,000
Service payments: On Feb. 1, 2009, paid $1 million because still head coach. Membership: Barton Creek Country Club, the UT Golf Club and the UT Club (Memorial Stadium)
Expense allowance:$60,000
Guaranteed camp payment: $80,000
Air travel allowance: $150,000
Special annual payment: $300,000
Cars: $7,500 allowance

ATHLETIC DIRECTOR: DeLoss Dodds
Contract: $627,109 a year
Contract perks: $50,000 a year each if no major rules violations and if department is financially solvent
Annuity: $750,000, after taxes, paid no later than March 15, 2012, for role in fundraising and facilities improvement campaign.
Cars: 2

COLLEGE PRESIDENT: William Powers Jr.
Contract: $650,600
Contract perks: Country club membership

UNIVERSITY
Conference TV contracts (share): ABC/ESPN, 8 years, $480 million through 2015-16; Fox Sports Net, 4 years, $78 million through 2011-12
Conference distribution: $9.8 million last year
Football revenue during McCoy's tenure: $292 million
Football expenses during McCoy's tenure: $80 million
Tickets sold during McCoy's tenure: 2,343,183
Sellouts during McCoy's tenure: 25 (every game at Darrell K. Royal-Texas Stadium; capacity currently being expanded to 100,119)
Local economic impact per game during McCoy's tenure: $504 million (estimated at $24 million a game)**

* Source: Todd McShay, ESPN draft analyst
** Source: Angelou Economics via SID office

Sam Bradford: University of Oklahoma

[+] EnlargeBradford
Tim Heitman/US PresswireSam Bradford

Age: 22
Size: 6-4, 223
2010 NFL draft projection: Potential top-10 pick*
2009 NFL draft projection: Potential top-5 pick*
Estimated guaranteed money lost since 2009 draft: $10 million*
Playing status: Redshirt junior, three-year starter, 2009 season cut short by shoulder surgery
Number of games started: 31
Touchdowns (Rushing and Passing): 88
Won-Loss record as starter: 24-7 (.774)
Team Final Ranking:
2007-08: No. 8 (11-3)
2008-09: No. 5 (12-2)
2009-10: Currently unranked (7-5)
Conference titles: 2
National TV games (over 3 years): 23
Bowl Games: 3
BCS Bowl Games: 2
Accomplishments: Second sophomore to win the Heisman Trophy ('08), NCAA record TD passes by a freshman ('07), Associated Press Player of the Year ('08), Davey O'Brien Award for top quarterback ('08). Rang the opening bell of NY Stock Exchange three days after winning Heisman (Dow rose 100 points that day)
Heisman Trophy: 2008 winner
Jersey (No. 14): Sold on university Web site for price ranging from $39.95 to $150.
Value of scholarship: $16,300 per year
Bowl gifts (over 3 years): $2,550 value (NCAA dollar limits: $500 bowl package, $350 athletic department)

HEAD COACH: Bob Stoops
Accomplishments during Bradford's tenure: 2008 Sooners were the highest-scoring team in the modern era, played in 2008-09 BCS title game, three straight Big 12 Conference titles, reached 100 wins in 2008 (fastest coach to do so)
Salary: $3.9 million
Public relations/Equipment: $2.125 million (increasing $200,000 annually through 2013)
Appearances/speaking engagements: $600,000
Annual Stay Benefit: Oct. 1, 2009, and July 1 of each contract year paid $700,000 if still head coach
Additional Stay Benefit: $800,000 if still head coach on Jan. 1, 2011
Cars: 2
Membership: Country club
Private airplane: 45 hours annually
Tickets: 20 football tickets per game, plus 9 to be included in a suite
Performance incentives: Big 12 championship game $66,000; Big 12 champions $88,000; non-BCS bowl $71,500; BCS bowl $110,000; BCS championship game $165,000; BCS national title $275,000; Top 10 finish $82,500; Top 20 finish $55,000; Big 12 coach of year $33,000; AP national coach of year $66,000
Academic incentives: Graduation rate of 65%, $44,000; 75%, $55,000; 85%, $66,000; 100%, $110,000

ATHLETIC DIRECTOR: Joe Castiglione
Salary: $800,000
Cars: 2
Membership: Country club

COLLEGE PRESIDENT: David L. Boren
Salary: $500,000
Car: 1
House: Yes

UNIVERSITY
Conference TV contracts (share): ABC/ESPN, 8 years, $480 million through 2015-16; Fox Sports Net, 4 years, $78 million through 2012
Conference distribution: $10.24 million last year
Football revenue during Bradford's tenure: $120 million
Football expenses during Bradford's tenure: $57 million
Tickets sold during Bradford's tenure: 1,528,377
Sellouts during Bradford's tenure: 19 (every game)
Local economic impact per game during Bradford's tenure: $114.4 million ($8.8 million per football weekend in Norman)**

* Source: Todd McShay, ESPN draft analyst
** Source: Norman Visitors and Convention Bureau