Survey results: What fans think

Updated: January 11, 2011, 5:54 PM ET
ESPN

Results from an online survey of 1,822 sports fans (1,213 whites, 435 African-Americans) conducted Dec. 15-Dec. 21 by Hart Research Associates for ESPN.

On a scale on which a five means you are "a very big sports fan" and a one means you have "absolutely no interest in sports," in general, how big a sports fan are you?



About how many hours in an average week would you say you watch sports on television?


Please indicate how much you admire and respect each one of the following sports figures -- a great deal, quite a bit, somewhat, not that much, not at all.


Please indicate the extent to which you agree or disagree with each of the following statements, using a scale from zero (do not agree at all) to 10 (completely agree). You can use any number from zero to 10, depending on how you feel.


Please indicate the extent to which you think there is equality of opportunity for African-Americans in the United States today, using a scale from zero (very little equality of opportunity) to 10 (total equality of opportunity). You can use any number from zero to 10, depending on how you feel.



Thinking specifically about the sports world, please indicate the extent to which you agree or disagree with each of the following statements, using a scale from zero (do not agree at all) to 10 (completely agree). You can use any number from zero to 10, depending on how you feel.



Thinking about all aspects of sports -- including the athletes, coaches, owner, and fans --which of the following statements best describes your opinion?
And do you think that ...


How about the sports media and the major media outlets that cover sports?
Do you think that ...



African-Americans have ... (Note: This table has been ranked by the percentage of sports
fans who say African-Americans have many or somewhat fewer opportunities)



Several years ago the National Football League adopted the Rooney Rule that requires NFL teams to interview at least one minority candidate when looking to hire a new head coach. Do you strongly favor, somewhat favor, somewhat oppose or strongly oppose requiring NFL teams to interview at least one minority candidate when looking to hire a new head coach?


Which one of the following statements comes closest to your opinion about the Rooney Rule to require consideration of minority candidates for head coaching positions in the NFL?


Should other major sports leagues, such as Major League Baseball and the NBA (National Basketball Association), have a Rooney rule?


When you are talking about sports with friends or family, do you ever have conversations about any aspect of race in the sports -- including the prevalence of one race in a particular sport or in a particular position, or a controversy in sports involving race?


Next you will see some different phrases. For each one, please indicate whether you tend to associate it much more with black athletes, somewhat more with black athletes, associate it equally with black and white athletes, somewhat more with white athletes or much more with white athletes.


How much do you think the image of the black athlete as portrayed in the media has changed since the 1980s? Do you think the image of the black athlete has ...


When there are controversies involving allegations of misconduct, do you think the media put more of a spotlight on problems involving black athletes, they put more of a spotlight on problems involving white athletes, or do the media treat the problems of white and black athletes just the same?


Jan. 17 is the observance of Dr. Martin Luther King's birthday. Dr. King set a dream for the country of equal opportunity for all regardless of race. Thinking about the country as a whole, not just the sports world, how close do you think the country is to achieving Dr. King's dream of equal opportunity for all regardless of race, using a scale from zero (very far from achieving it) to 10 (have reached that dream).


And thinking now just about the sports world, how close do you think the sports world is to achieving Dr. King's dream of equal opportunity for all regardless of race, using a scale from zero (very far from achieving it) to 10 (have reached that dream).


Looking ahead to 10 years from now, and thinking just about the sports world, how close do you think the sports world will be 10 years from now in achieving Dr. King's dream of equal opportunity for all regardless of race, using a scale from zero (will be very far from achieving it) to 10 (will have reached that dream).


Listed are a number of events that have occurred over the past 10 years or so involving African-Americans and sports. Rate how important each one is for society in showing real progress in achieving Dr. King's dream, using a zero-to-10 scale on which a "10" means that this is extremely important and shows real progress and a "0" means that this is not important at all.


Listed are a number of facts about African-Americans in sports today. Rank each one of these facts in order from one to seven, with a "1" being the most concerning fact about African-Americans in sports and shows the most need for further progress, followed by the second most concerning fact, so you end up with "1" being the fact that is most concerning and shows the most need for further progress all the way down to "7." Please rank each item only once, from one to seven.


Which one of the following best describes your current employment situation?


Which of the following best describes your marital status?


What is the best way to describe the area where you live?


How much of a fan are you of the following sports? Please use a scale of one to five, on which a "1" means you are not at all a fan of the sport and a "5" means you are a very big fan of the sport.


Survey demographics








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