Jan. 29, 2004
Imaginary girlfriends:
Newest eBay sensation: Basically, all the calls, IMs and emails of a real g/f -- without the sex. *Wow: Sign me up!* (See last item.)
 
 
 
The Lead Item
Two Words For You:
BUZZ.  OFF.

How to solve this Super Bowl buzzlessness epidemic?

Thursday is the ultimate nadir: Tomorrow, we're all fully focused on the game; but for today, we're stuck with the "SO-SO" (Same Old-Same Old) clichéd storylines, from players and coaches too disciplined (or savvy) to spout anything provocative.

Solution: Add some buzz (literally) -- the "three-drink minimum" press conference, as proposed by Quickie reader Jason S. Brilliant: Nothing brings out the honesty like a shot of liquid courage:

He Hate Me: "Good grief: It's only a nickname, people."

Fox: "Seriously, I don't know how we made it here."

Belichick: "Coaching duel? PLEASE."

Delhomme: "Oh yeah? Trent Dilfer has a ring!"

Brady: "That's right: I AM the next Joe Montana!"

Shaq Back
"It's a little sore, but I'm cool." Shaq's only comment following his ginger return, an 18-minute run (7 pts, 5 reb) that probably was less work than taping his Crunch bar commercial. See, that "sore" part? That's what we'll be keeping an eye on.

Majerus Hospitalized
On the sports world's "All-Interview" First-Team for the 1990s, Utah hoops coach Rick Majerus deserves full support after he resigns at the end of this season due to health problems.

Three suggestions, once he's healthy:

(1) Tap his skills:
Put him in charge of "player development" in the NBA D-League.

(2) Give him a goal:
Let him take over coaching Olympic men's hoops after Athens.

(3) Then there's cash:
Cuban can dump Don Nelson and hire Majerus, at what Donald Trump might call a "yuuuge salary."

BUSY? READ THIS NOW; BOOKMARK QUICKIE FOR LATER
TODAY'S THREE HOTTEST STORIES
1 SB: After a week of fluff, talk finally turns to game
2 Shaq back: VERY limited action; Mashburn returns too
3 NBA All-Star starters: Tyranny of Vince Carter continues
THREE STORIES YOU SHOULD JUST LET GO
1 Leonsis: 100K fine, 1 wk susp; many will say not enough
2 Gary Sheffield to 3rd base: Yankees sign Tyler Houston
3 Dean campaign "genius" Joe Trippi: Tell it to the blogs
 
Pudge to Tigers?
Catcher Pudge Rodriguez is very close to a deal with the Tigers that will bring him 40 million reasons to not care about the resulting career oblivion.

However: If Pudge can lead the Tigers even to .500 (let alone the play--...wait, just stop with .500), that should lock him in for Hall of Fame status.

NBA All-Stars
Starters announced today:

East
Deserving: Ben, JO, T-Mac, AI
Undeserving: Vince Carter
Worthier: Baron Davis
Injury Sub: LeBron for AI?

West
Deserving: KG, Duncan
Undeserving: Kobe, Franchise
Worthier: Peja, Carmelo
Down to wire: Shaq vs. Yao

Reserves announced/debated next Tuesday.

Celtics Lose Anyway
New Celtics coach John Carroll called last night's loss to Detroit "one of the most enjoyable nights I've had as a basketball coach." Nice to see he doesn't let something pesky -- like winning -- affect his sunny outlook.

Imaginary Girlfriends
Case Study on How Buzz Works:

* Uber-trend-spot blog Gawker posts item yesterday on the latest eBay madness, "imaginary girlfriends."

* Picked up in well-read tabs (like today's NY Post), among the sources of choice for other news orgs (not to mention talk radio). "Mike and Mike" are all over it; Around the Horn and PTI weigh in on it.

* By tomorrow, everyone's talking about it. (Craig's List has a 1,000 postings for "imaginary boyfriends.")

*Monday, there's a reality-TV series in development.

*By Valentine's Day, people realize that an IM won't help you when you're watching "Seinfeld" alone on the couch at 11 p.m. on a Saturday night.

Dean campaign manager
Joe Trippi:

Actually EX-manager, after Dean gave him the boot. Campaign apparently decides to go w/ "NBA Eastern Conference coaching" strategy.
 
 
Today on ESPN.com
P2: Simmons' Super Blog
NBA: Stein's All-Star ballot
NFL: Kiper's latest Big Board
 
Top 5 Free Agents Still Out There
Pudge Rodriguez
Selling his soul to Tigers?
 
Greg Maddux
Wants big $, but it's not 1994
 
Ugueth Urbina
Gun incident hurts value
 
Fred McGriff
A crime he hasn't signed
 
Travis Lee
Career underachiever
 

He wouldn't have won anyway: LeBron says his ankle will keep him out of the All-Star dunk contest. How about making him a judge? ...

More NBA returns: Jamal Mashburn scored Hornets' final 13 points (of team-high 24) in a one-point W over the Bucks ...

Quick way to turn U.S. viewers off Aussie Open: a Clijsters/Henin-Hardenne women's final; Agassi ousted in semis by Safin ...

Last night's career concussion No. 8 is probably a few more than Eric Lindros should need to call it a career ...

As we celebrate all-time great NFL nicknames ("He Hate Me"), a moment of reflection on the passing of Elroy "Crazy Legs" Hirsch ...

Apparently, gender-bending is no longer a problem in sports; the Int'l Volleyball Fed became last global org to stop testing for it ...



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