When I contacted Dan Edwards, the Jags superb vice president of communications and media, and told him my idea for this week's column was to create the first ever FotoFlemFile, I ended my note with this final communiqué: I am either a genius, constantly pushing the boundaries of the medium ... or this is it, I've officially run out of column ideas.

Dan, of course, immediately emailed back to tell me I was a genius. Less than 15 minutes in to the assignment -- armed with a whopping 3.2 mega pixels of power (yeah, like I have the slightest idea what that means) -- I wasn't so sure. The game hadn't even started and I already had a booze-hound Santa, a man purse, cold coagulating beans, fire and a sinister robot-cam captured on film. Inspired or insane? After perusing all three pages of the first ever FotoFlemFile the rest of you will, undoubtedly, decide for yourselves.

PART I | PART II | PART III

Here I am driving my car to the airport Sunday, getting myself psyched up for the first ever FotoFlemFile with my typical pre-flight mantra: Do I have enough gel in my hair?

This sign inside the Jacksonville Airport, which, I swear, has leopard-skin carpet, says we now have 63 days until the Super Bowl comes to lovely little Jacksonville. Had the completely befuddled staff at National waited any longer to find my rental wheels I might have actually seen this sign turn over to 62 ... or 61.

ALLTEL Stadium. Perfect night for a game. If this was a dress rehearsal for the Super Bowl, I'd say Jax passed with flying colors. Unless people need to rent cars when they're in town, that is.

This is my view from the press box. Normally it would be magnified by binoculars but an hour before my flight my 3-year-old daughter "washed them for daddy" in the toilet.

This stuff was really gross .. so I only ate three bowls of it before the game.

This is not bad camera work. This is actually how second-year corner Ike Taylor looked to the people who dared cross his path Sunday night. In what turned out to be the most physical game of the season-brutal, barbaric and, yet, somehow, beautiful too -- no one hit harder than Taylor. He halted Jax at the 14 in the second quarter when he separated Jags wideout Troy Edwards from the ball and a good deal of his senses. Then he did it again in the third, this time to punt returner Allen David. After that hit it may have looked like Taylor jumped up and began frantically double-checking for flags. Actually he was trying to make sure I got his good side.

I'm either standing two feet away from the really super cheesy pre-game introduction for the Jags or I've just been transported onto the set of a Whitesnake video.

Dude ... pssst .. duuuuuude ... I told you to read your playbook, you're facing the wrong way!

Just a quick observation here if I may: why can't people shut up for the two whole minutes it takes to play the National Anthem?

All this fun and the game hasn't even started yet. Well, there was plenty of action after kickoff, too as the FotoFlem File continues to the in-game festivities.

CLICK HERE for Part II.

David Fleming is a senior writer at ESPN The Magazine. His book, "Noah's Rainbow," a father's emotional journey from the death of his son to the birth of his daughter, will be published in 2005 by Baywood. Contact him at Dave.Fleming@espn3.com.