Excited for Super Bowl week? DJ Gallo certainly is. He'll provide us with wall-to-wall coverage all week long on his Super Bowl Blauggh, updated several times daily.

Yes, we know how to spell "blog." But this isn't a blog. It's even better.

And no, DJ's not in Tampa. Why on Earth would anyone want to deal with that mob scene?

4:35 p.m.

Hines Ward chatting at 5 p.m. ET
Just a public service announcement to wrap up the Blauggh for the day: Steelers receiver Hines Ward is chatting on ESPN.com's SportsNation at 5 p.m. ET.

You can submit questions here.

But you should know I already sent in these:

"Do you get a good Wi-Fi signal inside your hyperbaric chamber?"

"Who would you rather have throwing the ball to you in a Super Bowl: Kurt Warner, Ben Roethlisberger or Antwaan Randle-El?"

"If your knee keeps you from playing, have you considered lending your hands to Limas Sweed?"

4:19 p.m.

The Roethlisberger-Whisenhunt feud
There haven't been many compelling story lines to emerge during Super Bowl week so far -- you know, outside of two teams playing for the NFL title -- so the supposed feud between Ben Roethlisberger and Ken Whisenhunt has gotten some traction.

But both men deny there is a rift between them. Roethlisberger says of the two, "We're better than straight," and claims they "often text after games, saying 'Good job.'"

I think we should take him at his word. But, for the sake of a juicy story line, let's pretend we have access to their text messages from the past month or so.

Dec. 21 -- Roethlisberger to Whisenhunt: "Good job on holdng the Pats undr 50."

Dec. 28 -- Whisenhunt to Roethlisberger: "Good job layng on that cart."

Dec. 28 -- Roethlisberger to Whisenhunt: "Good job getng 2 9n7 in tuff nfcW. Whoa! So impressve! C u in supr bwl! LOL!"

Jan. 18 -- Roethlisberger to Whisenhunt: "Good job angering 1 of ur best playrs the wk b4 the supr bwl. N thx!"

Jan. 27 -- Whisenhunt to Roethlisberger: "Good job coverng up r feud. I h8 u!"

2:54 p.m.

The cost of Super Bowl ads
A 30-second spot during this year's game is going for $3 million. That's a lot of money in this economy -- and that's not even figuring in the cost of producing an ad.

So, chances are advertisers are going low budget. But don't worry. If what results is anything near as entertaining as this, we're all in for quite a treat.

(Please, in the name of all that is good and holy, click on that link and watch.)

2:14 p.m.

Word to the mother bird
There has been some debate over whether a Barack Obama presidency will put a nail in the coffin of so-called "gangsta rap."

That debate is over. Hip-hop is as hardcore as ever, as this Arizona Cardinals rap clearly shows.

Methinks chirp, chirp, chirp is the new clack, clack, clack.

12:54 p.m.

Things are looking up
Lots of interesting stuff in this interview with Kurt Warner's wife, Brenda.

She says she lived for a time in her parents' basement. So apparently my future choices now are: (A) continue doing what I'm doing; (B) try to scratch out a living on the professional video game circuit; or (C) marry a quarterback who becomes a famous multimillionaire.

It's nice to have options.

11:43 a.m.

Predictions from The Bus
Here is your Super Bowl XLIII prediction from former Steelers running back Jerome Bettis: "I think the Steelers win this game 24-21. But if the game goes into the 30s, the Cardinals win."

Nothing objectionable or out of the norm there. But statements like this are how one becomes known as an agreeable, amiable gent.

Here are some other hard-hitting opinions we can expect to hear from "The Bus":

"Giggling is almost as fun as laughing."

"I really like ice cream, but I won't turn down cake."

"Detroit is a great town. But you can't go wrong living in Pittsburgh."

"I bet I share many of your opinions on things."

10:50 a.m.

Get to know the Arizona Cardinals
FACT: Running back J.J. Arrington majored in social welfare at Cal.

(Possible) FACT: Cardinals owner Bill Bidwill drafted Arrington so he could work with team employees living on the skimpy payroll.

FACT: Wide receiver Anquan Boldin occasionally played quarterback at Florida State.

(Possible) FACT: Boldin was not supposed to play quarterback, but he pushed the actual quarterback aside and took the ball from center himself in order to get more touches.

FACT: Fullback Tim Castille caught 65 passes for 1,194 yards and 11 touchdowns as an eighth-grader to lead Briarwood (Ala.) High School to a state championship.

(Possible) FACT: Castille was more popular with girls in middle school than we were.

FACT: Offensive tackle Deuce Lutui grew up in Mesa, Ariz., and was an Arizona Cardinals fan.

(Possible) FACT: Lutui is a liar.

FACT: Special teams captain Sean Morey's wife played professional hockey for the Brampton Thunder of the Canadian Women's Hockey League.

(Likely) FACT: Morey's wife can beat you up.

FACT: Cornerback Ralph Brown owns a clothing label called Bralay, which is sold in boutiques in Los Angeles and Lincoln, Neb.

(Apparent) FACT: There are boutiques in Lincoln, Neb.

FACT: Wide receiver Larry Fitzgerald was second in the Heisman Trophy voting as a Pitt receiver in 2003, losing by just 128 points.

(Unfortunate) FACT: Jason White won the Heisman Trophy in 2003.

9:20 a.m.

Pictures from media day
"What is this stuff? I asked for Gatorade."

"Dad, please, I'll answer your questions back at the house."

"Is this thing on? Can you all hear me? Good. GIMME THE BALL! I WANT THE BALL! THROW ME THE BALL!"

"Shake what your momma, approximately 5,000 calories of daily intake and hours upon hours in the weight room gave ya."

"I guess they're all just too nervous to talk to us because we're all so famous."

"Leinart sure doesn't attract the quality women that he used to."

"Why don't any of these players get my hilarious 'Kangaroo Jack' references?"

"Get it? I'm a massive stereotype?"

"Seriously, people -- 'Kangaroo Jack.' It made more than $66 million domestically. Anyone? Anyone at all?"

Previous Super Bowl Blauggh editions: Monday | Tuesday

DJ Gallo is the founder and sole writer of the sports satire site SportsPickle.com. He also is a regular contributor to ESPN The Magazine and has written for The Onion and Cracked. His first book, "SportsPickle Presents: The View from the Upper Deck," is on sale now.