By Dan Shanoff
Page 2 columnist

Is there a bigger one-week slice of American zeitgeist than the Super Bowl? We don't think so. So as you prepare for your Super Bowl (or Super Bowl ads) party, be sure to check out the list of what's "in" and what's "out" in San Diego this week.

That way, you can be sure to impress the other partygoers, not to mention the usual battery of people you impress with the Hot/Not List: co-workers, drinking pals and the occasional hot date.

"What's Hot, What's Not List" at the Super Bowl
Category Hot Not
Tampa talker Warren Sapp Keyshawn Johnson
Halftime entertainment
Any Gwen Stefani

Shania schlock
Eagerly anticipated ad "The Incredible Hulk" preview Anything with animals
Next season's trend -- offense Throw, throw, throw Establish the running game
Next season's trend -- defense "Cover 2" Whatever the Steelers were doing this year
Bucs fans' ideology Hey, we can win this thing! Just glad to be here
Raiders fans' ideology
What, I can't bring my spikes?

Uh, is the team moving to L.A.?
Gambling storyline The over-under The spread
Coaching motivational tactic You may only get here once Help me beat my [old team]/[mentor]
Anthem singer we'd like to see Dixie Chicks Celine Dion (ugh!)
Style to emulate Callahan's quiet Gruden's intensity
Rising star Jerry Porter Michael Pittman
Party Anything by EA Anything with Raider fans
Off-field concern Security Gentlemen's clubs
TV-ad theme Return to fun Patriotism
Choke artist
Eagles

Titans
Fashion statement Foam 'n' mesh hats Sailor hats
Endorser The Barber Brothers Bill Callahan
High expectations
Gannon's passing yards

Refs' performance
Best ever?
Bucs defense

Raiders offense
Conventional wisdom -- Rich Gannon It's about time Mr. Personality
Conventional wisdom -- Brad Johnson Just gets job done Don't call him "Dilfer"
Count the camera shots on ... Raiders owner Al Davis Bucs owner Malcom Glazer
Fan fave from Bucs past Doug Williams Trent Dilfer
"Where are they now file?" destiny Martin Gramatica Tom Tupa
You'll never be sick of players with ... Retro jerseys Their kids
MVP prediction
Bucs WR Joe Jurevicius

Raiders RB Ty Wheatley
Bold prediciton Bucs win by a little Raiders win by a lot

Dan Shanoff is a columnist for Page 2. His "Daily Quickie" commentary appears every weekday morning and his "What's Hot, What's Not" trend-spotting list appears Thursdays.




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THE HOT LIST